Consumer Behaviour

A textbook that combines cutting-edge research with insights from marketing professionals, covering topics such as consumer engagement, digital consumption, and sustainable and ethical consumption. It includes case studies, consumer insights, and critical thinking questions to help readers develop their analytical mindset. An enhanced e-book version is also available with additional resources for teaching support.

Format: Paperback / softback
Length: 616 pages
Publication date: 16 May 2022
Publisher: Oxford University Press

This comprehensive and immersive textbook seamlessly blends cutting-edge research with invaluable insights from renowned marketing professionals, making it an indispensable guide for anyone embarking on a study of consumer behavior. Industry-leading experts provide a captivating glimpse into the world of marketing, highlighting the profound impact of consumer behavior theory on their daily roles. They illustrate how organizations like WWF are harnessing behavioral science to combat climate change, and how social media algorithms are driving the creation of increasingly emotional content. Furthermore, the case studies and consumer insights sections have undergone extensive revisions, encompassing a wide range of topics such as consumer engagement during a pandemic, the significant support of big brands for the Black Lives Matter movement, and the challenges posed by textile waste in the fashion industry. This third edition stays abreast of the latest research, featuring a new chapter dedicated to sustainable and ethical consumption, as well as updated coverage of digital consumption and online consumer behavior. An enhanced Research Insights feature now includes thought-provoking critical thinking questions to nurture readers' analytical skills. Moreover, the new enhanced e-book offers an even more engaging and flexible learning experience, with carefully curated resources designed to stimulate, assess, and consolidate knowledge, including practitioner videos, multiple-choice questions, and a comprehensive flashcard glossary. Accompanied by comprehensive teaching support materials, including PowerPoint presentations, an instructor's manual, a bank of case studies, learning activities, and examination questions, this book empowers educators to effectively impart knowledge and foster a deeper understanding of consumer behavior in their classrooms.

Dimension: 246 x 189 (mm)
ISBN-13: 9780198862567
Edition number: 3 Revised edition